From Street Art to Wine Labels: The Multifaceted Journey of Shogun Shido
By Urban Artist Talk
Art isn’t just about aesthetics. It’s a portal—a conversation, a transformation, a way of life. Few embody this philosophy better than Oakland-based artist and DJ, Shogun Shido. In a recent episode of *Urban Artist Talk*, host Andre Jamora (aka Natty Rebel) sat down with Shido to explore the depth behind his art, his journey from homelessness to creative entrepreneurship, and the many mediums he's mastered—from murals and clothing to wine bottles and turntables.
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The Making of a Shogun
The name *Shogun Shido* isn’t just a catchy alias—it’s a reflection of deep personal growth and reverence for discipline. Drawing inspiration from Japanese samurai culture, Shido adopted the title "Shogun" to reflect a season of self-mastery, while “Shido” evolved from his former nickname "Spade," signifying a rebirth and a new code of honor.
This transformation coincided with a pivotal point in his life when art literally became his lifeline. Homeless at the time, Shido began selling hand-painted wood planks in New Orleans. That moment marked the birth of his professional art career.
Art in All Forms: Murals, Murals, and More
Shido’s art defies boundaries. Known for his distinct fluid forms, subconscious line work, and freeform color schemes, his pieces feel alive—moving and breathing through canvas, fabric, and wood.
But what truly sets Shido apart is his willingness to paint on anything and everything: from murals across Oakland, to painted clothing, to wine bottles, and even vodka labels. He sees these objects not just as canvases, but as “portals”—vehicles for connection and storytelling.
“You’ll just see people wearing clothes that I painted... and they just confidently like, ‘Yeah, you know it.’” - Shogun Shido
Turning Wine into Legacy
His creative evolution took an unexpected turn when he collaborated with Purity Wine in Richmond, CA. After literally stomping grapes, he helped create “The Tozen One” natural wine—a label that carries his art and story. It’s since sparked additional releases like “Eye of Eye,” with two more wines on the horizon.
“Everything is an art... so why not wine too?” – Shogun Shido
From Canvases to Controllers: Meet DJ Jambalaya
When visual inspiration hit a lull, Shido found another outlet—music. Under the moniker *DJ Jambalaya*, he’s brought his cultural fusion and creativity to the decks. With a love for deep cuts and dancehall rhythms, his sets are as eclectic and energetic as his visual art.
The Hustle, The Heart, The Homies
Shido credits his growth to staying grounded, showing up, and building community. He highlights key moments with BAMP (Bay Area Mural Program), including the now-iconic Whole Foods mural and the early days of the Art Clash—spaces that brought together some of Oakland’s most impactful creatives.
“I just want to be that catalyst—to help people reach sustainability... or at least have the space to think about what that looks like.” – Shogun Shido
Words of Wisdom for Young Creatives
Shido’s advice to aspiring artists?
1. Find your passion and lock in—not for profit, but for peace.
2. Be open to failure—every misstep is a stepping stone.
3. Surround yourself with inspiring people—collaboration builds momentum.
4. Focus on quality of life, not just the grind.
5. Let your character carry your craft—longevity is built on integrity.
Whether he’s rocking a DJ set, leading a mural project, or sipping wine made with his own stomped grapes, Shogun Shido reminds us that creativity isn’t a lane—it’s a landscape.